diff --git a/convex/lib/skillStats.ts b/convex/lib/skillStats.ts
index f5101463..a48405d1 100644
--- a/convex/lib/skillStats.ts
+++ b/convex/lib/skillStats.ts
@@ -9,7 +9,7 @@ type SkillStatDeltas = {
   installsAllTime?: number;
 };
 
-type SkillStatReadable = {
+export type SkillStatReadable = {
   stats: Partial<
     Pick<Doc<"skills">["stats"], "downloads" | "stars" | "installsCurrent" | "installsAllTime">
   >;
diff --git a/proof/org-og-profile-images/expediagroup-og-browser.png b/proof/org-og-profile-images/expediagroup-og-browser.png
new file mode 100644
index 00000000..95622430
Binary files /dev/null and b/proof/org-og-profile-images/expediagroup-og-browser.png differ
diff --git a/proof/org-og-profile-images/expediagroup-og.png b/proof/org-og-profile-images/expediagroup-og.png
new file mode 100644
index 00000000..52cbe2df
Binary files /dev/null and b/proof/org-og-profile-images/expediagroup-og.png differ
diff --git a/proof/org-og-profile-images/expediagroup-profile.png b/proof/org-og-profile-images/expediagroup-profile.png
new file mode 100644
index 00000000..307c027d
Binary files /dev/null and b/proof/org-og-profile-images/expediagroup-profile.png differ
diff --git a/proof/org-og-profile-images/nvidia-og-browser.png b/proof/org-og-profile-images/nvidia-og-browser.png
new file mode 100644
index 00000000..0d18ffca
Binary files /dev/null and b/proof/org-og-profile-images/nvidia-og-browser.png differ
diff --git a/proof/org-og-profile-images/nvidia-og.png b/proof/org-og-profile-images/nvidia-og.png
new file mode 100644
index 00000000..62a81ea8
Binary files /dev/null and b/proof/org-og-profile-images/nvidia-og.png differ
diff --git a/proof/org-og-profile-images/nvidia-profile.png b/proof/org-og-profile-images/nvidia-profile.png
new file mode 100644
index 00000000..5be5b229
Binary files /dev/null and b/proof/org-og-profile-images/nvidia-profile.png differ
diff --git a/proof/org-og-profile-images/openclaw-og-browser.png b/proof/org-og-profile-images/openclaw-og-browser.png
new file mode 100644
index 00000000..2e212b39
Binary files /dev/null and b/proof/org-og-profile-images/openclaw-og-browser.png differ
diff --git a/proof/org-og-profile-images/openclaw-og.png b/proof/org-og-profile-images/openclaw-og.png
new file mode 100644
index 00000000..42536964
Binary files /dev/null and b/proof/org-og-profile-images/openclaw-og.png differ
diff --git a/proof/org-og-profile-images/openclaw-profile.png b/proof/org-og-profile-images/openclaw-profile.png
new file mode 100644
index 00000000..e9eee74c
Binary files /dev/null and b/proof/org-og-profile-images/openclaw-profile.png differ
diff --git a/proof/org-og-profile-images/pr-visual-proof.md b/proof/org-og-profile-images/pr-visual-proof.md
new file mode 100644
index 00000000..6b92156c
--- /dev/null
+++ b/proof/org-og-profile-images/pr-visual-proof.md
@@ -0,0 +1,17 @@
+## Visual proof
+
+Publisher OG images captured from local ClawHub at `http://localhost:3000/og/profile` against production Convex data.
+
+Each card shows the org logo (or default lobster mark) and compact downloads (e.g. `43.5k`) with a muted **Downloads** label — not Installs.
+
+### @nvidia (org with custom profile image + compact downloads)
+
+![NVIDIA publisher OG image](nvidia-og.png)
+
+### @openclaw (org with GitHub avatar + compact downloads)
+
+![OpenClaw publisher OG image](openclaw-og.png)
+
+### @expediagroup (org without profile image — default mark + compact downloads)
+
+![Expedia Group publisher OG image](expediagroup-og.png)
diff --git a/server/og/fetchImageDataUrl.test.ts b/server/og/fetchImageDataUrl.test.ts
index a18aa4af..d015f267 100644
--- a/server/og/fetchImageDataUrl.test.ts
+++ b/server/og/fetchImageDataUrl.test.ts
@@ -1,7 +1,11 @@
 /* @vitest-environment node */
 
 import { afterEach, describe, expect, it, vi } from "vitest";
-import { fetchImageDataUrl, isTrustedOgImageUrl } from "./fetchImageDataUrl";
+import {
+  fetchImageDataUrl,
+  isSafePublicHttpsOgImageUrl,
+  isTrustedOgImageUrl,
+} from "./fetchImageDataUrl";
 
 describe("fetchImageDataUrl", () => {
   afterEach(() => {
@@ -17,6 +21,18 @@ describe("fetchImageDataUrl", () => {
     expect(isTrustedOgImageUrl("https://example.com/avatar.png")).toBe(false);
   });
 
+  it("allows public https org profile images on domain names", () => {
+    expect(
+      isSafePublicHttpsOgImageUrl("https://iprsoftwaremedia.com/219/files/202512/nvidia-logo.png"),
+    ).toBe(true);
+    expect(isSafePublicHttpsOgImageUrl("https://avatars.githubusercontent.com/u/1?v=4")).toBe(true);
+    expect(isSafePublicHttpsOgImageUrl("http://example.com/logo.png")).toBe(false);
+    expect(isSafePublicHttpsOgImageUrl("https://127.0.0.1/logo.png")).toBe(false);
+    expect(isSafePublicHttpsOgImageUrl("https://localhost/logo.png")).toBe(false);
+    expect(isSafePublicHttpsOgImageUrl("https://metadata.google.internal/logo.png")).toBe(false);
+    expect(isSafePublicHttpsOgImageUrl("https://192.168.0.10/logo.png")).toBe(false);
+  });
+
   it("does not fetch untrusted image URLs", async () => {
     const fetchMock = vi.fn();
     vi.stubGlobal("fetch", fetchMock);
@@ -26,6 +42,22 @@ describe("fetchImageDataUrl", () => {
     expect(fetchMock).not.toHaveBeenCalled();
   });
 
+  it("fetches public https org profile images", async () => {
+    const fetchMock = vi.fn(async () => {
+      return new Response(new Uint8Array([1, 2]), {
+        status: 200,
+        headers: { "content-type": "image/png" },
+      });
+    });
+    vi.stubGlobal("fetch", fetchMock);
+
+    await expect(
+      fetchImageDataUrl("https://cdn.example.com/org-logo.png", {
+        allowPublicHttps: true,
+      }),
+    ).resolves.toBe("data:image/png;base64,AQI=");
+  });
+
   it("converts trusted image responses to data URLs", async () => {
     const fetchMock = vi.fn(async () => {
       return new Response(new Uint8Array([1, 2]), {
diff --git a/server/og/fetchImageDataUrl.ts b/server/og/fetchImageDataUrl.ts
index de697fc8..ea9c4adc 100644
--- a/server/og/fetchImageDataUrl.ts
+++ b/server/og/fetchImageDataUrl.ts
@@ -1,5 +1,6 @@
 const MAX_IMAGE_BYTES = 1_500_000;
 const IMAGE_FETCH_TIMEOUT_MS = 1_500;
+const MAX_IMAGE_REDIRECTS = 3;
 const TRUSTED_IMAGE_HOSTS = new Set([
   "avatars.githubusercontent.com",
   "camo.githubusercontent.com",
@@ -11,6 +12,17 @@ const TRUSTED_IMAGE_HOSTS = new Set([
   "www.gravatar.com",
 ]);
 
+const BLOCKED_IMAGE_HOSTNAMES = new Set([
+  "localhost",
+  "metadata.google.internal",
+  "metadata.google",
+]);
+
+type FetchImageDataUrlOptions = {
+  allowPublicHttps?: boolean;
+  followRedirects?: boolean;
+};
+
 export function isTrustedOgImageUrl(url: string | null | undefined) {
   if (!url) return false;
   try {
@@ -22,20 +34,46 @@ export function isTrustedOgImageUrl(url: string | null | undefined) {
   }
 }
 
-export async function fetchImageDataUrl(url: string | null | undefined) {
+export function isSafePublicHttpsOgImageUrl(url: string | null | undefined) {
+  if (!url) return false;
+  if (isTrustedOgImageUrl(url)) return true;
+  try {
+    const parsed = new URL(url);
+    if (parsed.protocol !== "https:") return false;
+    if (parsed.username || parsed.password) return false;
+    const hostname = parsed.hostname.toLowerCase().replace(/\.$/, "");
+    if (BLOCKED_IMAGE_HOSTNAMES.has(hostname)) return false;
+    if (
+      hostname.endsWith(".localhost") ||
+      hostname.endsWith(".local") ||
+      hostname.endsWith(".internal")
+    ) {
+      return false;
+    }
+    if (isPrivateIpv4(hostname) || isPrivateIpv6(hostname)) return false;
+    return !isIpv4Hostname(hostname) && !hostname.includes(":");
+  } catch {
+    return false;
+  }
+}
+
+function isAllowedOgImageUrl(url: string, options: FetchImageDataUrlOptions) {
+  return options.allowPublicHttps ? isSafePublicHttpsOgImageUrl(url) : isTrustedOgImageUrl(url);
+}
+
+export async function fetchImageDataUrl(
+  url: string | null | undefined,
+  options: FetchImageDataUrlOptions = {},
+) {
   if (!url) return null;
   try {
     const parsed = new URL(url);
-    if (!isTrustedOgImageUrl(parsed.toString())) return null;
+    if (!isAllowedOgImageUrl(parsed.toString(), options)) return null;
     const controller = new AbortController();
     const timeout = setTimeout(() => controller.abort(), IMAGE_FETCH_TIMEOUT_MS);
     try {
-      const response = await fetch(parsed, {
-        headers: { Accept: "image/avif,image/webp,image/png,image/jpeg,image/*" },
-        redirect: "manual",
-        signal: controller.signal,
-      });
-      if (!response.ok) return null;
+      const response = await fetchOgImageResponse(parsed, controller.signal, options);
+      if (!response?.ok) return null;
       const contentType = response.headers.get("content-type")?.split(";")[0]?.trim();
       if (!contentType?.startsWith("image/")) return null;
       const buffer = await readLimitedImageBody(response);
@@ -49,6 +87,72 @@ export async function fetchImageDataUrl(url: string | null | undefined) {
   }
 }
 
+export async function fetchPublisherProfileImageDataUrl(url: string | null | undefined) {
+  return fetchImageDataUrl(url, { allowPublicHttps: true, followRedirects: true });
+}
+
+async function fetchOgImageResponse(
+  initialUrl: URL,
+  signal: AbortSignal,
+  options: FetchImageDataUrlOptions,
+) {
+  let currentUrl = initialUrl;
+  for (let hop = 0; hop <= MAX_IMAGE_REDIRECTS; hop += 1) {
+    const response = await fetch(currentUrl, {
+      headers: { Accept: "image/avif,image/webp,image/png,image/jpeg,image/*" },
+      redirect: "manual",
+      signal,
+    });
+    if (
+      options.followRedirects &&
+      response.status >= 300 &&
+      response.status < 400 &&
+      hop < MAX_IMAGE_REDIRECTS
+    ) {
+      const location = response.headers.get("location")?.trim();
+      if (!location) return null;
+      const nextUrl = new URL(location, currentUrl);
+      if (!isAllowedOgImageUrl(nextUrl.toString(), options)) return null;
+      currentUrl = nextUrl;
+      continue;
+    }
+    return response;
+  }
+  return null;
+}
+
+function isIpv4Hostname(hostname: string) {
+  return parseIpv4(hostname) !== null;
+}
+
+function parseIpv4(hostname: string) {
+  const parts = hostname.split(".");
+  if (parts.length !== 4) return null;
+  const nums = parts.map((part) => Number.parseInt(part, 10));
+  if (nums.some((value) => !Number.isFinite(value) || value < 0 || value > 255)) return null;
+  return nums;
+}
+
+function isPrivateIpv4(hostname: string) {
+  const nums = parseIpv4(hostname);
+  if (!nums) return false;
+  const [a, b] = nums;
+  if (a === 10 || a === 127 || a === 0) return true;
+  if (a === 169 && b === 254) return true;
+  if (a === 172 && b >= 16 && b <= 31) return true;
+  if (a === 192 && b === 168) return true;
+  if (a === 100 && b >= 64 && b <= 127) return true;
+  return false;
+}
+
+function isPrivateIpv6(hostname: string) {
+  const lower = hostname.toLowerCase();
+  if (lower === "::1") return true;
+  if (lower.startsWith("fc") || lower.startsWith("fd")) return true;
+  if (lower.startsWith("fe80")) return true;
+  return false;
+}
+
 async function readLimitedImageBody(response: Response) {
   const contentLength = response.headers.get("content-length");
   if (contentLength) {
diff --git a/server/og/fetchPluginOgMeta.test.ts b/server/og/fetchPluginOgMeta.test.ts
index 2f233ece..a9c128b8 100644
--- a/server/og/fetchPluginOgMeta.test.ts
+++ b/server/og/fetchPluginOgMeta.test.ts
@@ -8,7 +8,7 @@ describe("fetchPluginOgMeta", () => {
     vi.unstubAllGlobals();
   });
 
-  it("reads installs from package API stats", async () => {
+  it("reads downloads from package API stats", async () => {
     const fetchMock = vi.fn(async () => ({
       ok: true,
       json: async () => ({
@@ -31,6 +31,6 @@ describe("fetchPluginOgMeta", () => {
       "https://clawhub.ai/api/v1/packages/%40openclaw%2Fcodex",
       { headers: { Accept: "application/json" } },
     );
-    expect(meta?.stats.installs).toBe(1200);
+    expect(meta?.stats.downloads).toBe(99);
   });
 });
diff --git a/server/og/fetchPluginOgMeta.ts b/server/og/fetchPluginOgMeta.ts
index 521fce5d..bbe5baa9 100644
--- a/server/og/fetchPluginOgMeta.ts
+++ b/server/og/fetchPluginOgMeta.ts
@@ -6,7 +6,7 @@ export type PluginOgMeta = {
   ownerImage: string | null;
   latestVersion: string | null;
   stats: {
-    installs: number;
+    downloads: number;
   };
   verification: {
     scanStatus: string | null;
@@ -41,7 +41,7 @@ export async function fetchPluginOgMeta(
       ownerImage: payload.owner?.image ?? null,
       latestVersion: payload.package?.latestVersion ?? null,
       stats: {
-        installs: readNumber(stats.installs),
+        downloads: readNumber(stats.downloads),
       },
       verification: payload.package?.verification
         ? { scanStatus: payload.package.verification.scanStatus ?? null }
diff --git a/server/og/fetchPublisherOgMeta.test.ts b/server/og/fetchPublisherOgMeta.test.ts
index 2f46e76d..46241deb 100644
--- a/server/og/fetchPublisherOgMeta.test.ts
+++ b/server/og/fetchPublisherOgMeta.test.ts
@@ -29,7 +29,7 @@ describe("fetchPublisherOgMeta", () => {
     vi.resetModules();
   });
 
-  it("reads installs from publisher profile stats", async () => {
+  it("reads downloads from publisher profile stats", async () => {
     queryMock.mockResolvedValue({
       handle: "openclaw",
       kind: "org",
@@ -46,6 +46,6 @@ describe("fetchPublisherOgMeta", () => {
     expect(queryMock).toHaveBeenCalledWith("publishers.getProfileByHandle", {
       handle: "openclaw",
     });
-    expect(meta?.stats.installs).toBe(1200);
+    expect(meta?.stats.downloads).toBe(99);
   });
 });
diff --git a/server/og/fetchPublisherOgMeta.ts b/server/og/fetchPublisherOgMeta.ts
index 1bf65886..835c1788 100644
--- a/server/og/fetchPublisherOgMeta.ts
+++ b/server/og/fetchPublisherOgMeta.ts
@@ -8,7 +8,7 @@ export type PublisherOgMeta = {
   bio: string | null;
   image: string | null;
   stats: {
-    installs: number;
+    downloads: number;
   };
 };
 
@@ -19,6 +19,7 @@ type PublisherProfileResult = {
   bio?: string | null;
   image?: string | null;
   stats?: {
+    downloads?: number;
     installs?: number;
   };
 } | null;
@@ -40,7 +41,7 @@ export async function fetchPublisherOgMeta(
       bio: profile.bio ?? null,
       image: profile.image ?? null,
       stats: {
-        installs: readNumber(profile.stats?.installs),
+        downloads: readNumber(profile.stats?.downloads),
       },
     };
   } catch {
diff --git a/server/og/fetchSkillOgMeta.test.ts b/server/og/fetchSkillOgMeta.test.ts
index 1b716ff5..c6f6bf26 100644
--- a/server/og/fetchSkillOgMeta.test.ts
+++ b/server/og/fetchSkillOgMeta.test.ts
@@ -8,7 +8,7 @@ describe("fetchSkillOgMeta", () => {
     vi.unstubAllGlobals();
   });
 
-  it("reads all-time installs from the public skill API stats", async () => {
+  it("reads downloads from the public skill API stats", async () => {
     const fetchMock = vi.fn(async () => ({
       ok: true,
       json: async () => ({
@@ -16,6 +16,7 @@ describe("fetchSkillOgMeta", () => {
           displayName: "Gifgrep",
           summary: "Search GIFs fast",
           stats: { downloads: 99, installsAllTime: 1200 },
+          statsDownloads: 1200,
         },
         owner: { handle: "steipete", image: "https://avatars.githubusercontent.com/u/1?v=4" },
         latestVersion: { version: "1.0.1" },
@@ -32,6 +33,6 @@ describe("fetchSkillOgMeta", () => {
         headers: { Accept: "application/json" },
       },
     );
-    expect(meta?.stats.installsAllTime).toBe(1200);
+    expect(meta?.stats.downloads).toBe(1200);
   });
 });
diff --git a/server/og/fetchSkillOgMeta.ts b/server/og/fetchSkillOgMeta.ts
index d6dff883..b999ed4f 100644
--- a/server/og/fetchSkillOgMeta.ts
+++ b/server/og/fetchSkillOgMeta.ts
@@ -1,3 +1,10 @@
+import { readCanonicalStat, type SkillStatReadable } from "../../convex/lib/skillStats";
+
+type SkillApiPayload = SkillStatReadable & {
+  displayName?: string;
+  summary?: string | null;
+};
+
 export type SkillOgMeta = {
   displayName: string | null;
   summary: string | null;
@@ -5,7 +12,7 @@ export type SkillOgMeta = {
   ownerImage: string | null;
   version: string | null;
   stats: {
-    installsAllTime: number;
+    downloads: number;
   };
   moderation: {
     verdict: "clean" | "suspicious" | "malicious" | null;
@@ -26,7 +33,7 @@ export async function fetchSkillOgMeta(
     const response = await fetch(url.toString(), { headers: { Accept: "application/json" } });
     if (!response.ok) return null;
     const payload = (await response.json()) as {
-      skill?: { displayName?: string; summary?: string | null; stats?: unknown } | null;
+      skill?: SkillApiPayload | null;
       owner?: { handle?: string | null; image?: string | null } | null;
       latestVersion?: { version?: string | null } | null;
       moderation?: {
@@ -35,7 +42,6 @@ export async function fetchSkillOgMeta(
         isMalwareBlocked?: boolean;
       } | null;
     };
-    const stats = readStats(payload.skill?.stats);
     return {
       displayName: payload.skill?.displayName ?? null,
       summary: payload.skill?.summary ?? null,
@@ -43,7 +49,7 @@ export async function fetchSkillOgMeta(
       ownerImage: payload.owner?.image ?? null,
       version: payload.latestVersion?.version ?? null,
       stats: {
-        installsAllTime: readNumber(stats.installsAllTime),
+        downloads: payload.skill ? readCanonicalStat(payload.skill, "downloads") : 0,
       },
       moderation: payload.moderation
         ? {
@@ -57,11 +63,3 @@ export async function fetchSkillOgMeta(
     return null;
   }
 }
-
-function readStats(value: unknown): Record<string, unknown> {
-  return value && typeof value === "object" ? (value as Record<string, unknown>) : {};
-}
-
-function readNumber(value: unknown) {
-  return typeof value === "number" && Number.isFinite(value) ? value : 0;
-}
diff --git a/server/og/formatOgStats.test.ts b/server/og/formatOgStats.test.ts
new file mode 100644
index 00000000..3942fc30
--- /dev/null
+++ b/server/og/formatOgStats.test.ts
@@ -0,0 +1,38 @@
+import { describe, expect, it } from "vitest";
+import { formatOgStat, readOgDownloadsQuery, resolveOgDownloadsDisplay } from "./formatOgStats";
+
+describe("formatOgStat", () => {
+  it("formats large counts with compact k suffix", () => {
+    expect(formatOgStat(43_456)).toBe("43.5k");
+    expect(formatOgStat(282_345)).toBe("282k");
+  });
+
+  it("formats millions with compact M suffix", () => {
+    expect(formatOgStat(2_360_000)).toBe("2.4M");
+  });
+});
+
+describe("readOgDownloadsQuery", () => {
+  it("prefers downloads over legacy installs", () => {
+    expect(readOgDownloadsQuery({ downloads: "1200", installs: "9.9k" })).toBe("1200");
+  });
+
+  it("falls back to installs when downloads is missing", () => {
+    expect(readOgDownloadsQuery({ installs: "9.9k" })).toBe("9.9k");
+  });
+});
+
+describe("resolveOgDownloadsDisplay", () => {
+  it("formats raw integer query params", () => {
+    expect(resolveOgDownloadsDisplay({ downloads: "43456" })).toBe("43.5k");
+    expect(resolveOgDownloadsDisplay({ downloads: "282345" })).toBe("282k");
+  });
+
+  it("formats metadata fallback values", () => {
+    expect(resolveOgDownloadsDisplay({}, 1200)).toBe("1.2k");
+  });
+
+  it("passes through already-compact query values", () => {
+    expect(resolveOgDownloadsDisplay({ downloads: "43.5k" })).toBe("43.5k");
+  });
+});
diff --git a/server/og/formatOgStats.ts b/server/og/formatOgStats.ts
index 797e4af3..b9b313ba 100644
--- a/server/og/formatOgStats.ts
+++ b/server/og/formatOgStats.ts
@@ -1,7 +1,44 @@
+import { formatCompactStat } from "../../src/lib/numberFormat";
+
+function cleanQueryString(value: unknown) {
+  if (typeof value !== "string") return "";
+  return value.trim();
+}
+
+export function readOgDownloadsQuery(query: { downloads?: unknown; installs?: unknown }) {
+  const downloads = cleanQueryString(query.downloads);
+  if (downloads) return downloads;
+  return cleanQueryString(query.installs);
+}
+
 export function formatOgStat(value: number | null | undefined) {
   const numericValue = typeof value === "number" && Number.isFinite(value) ? value : 0;
-  const abs = Math.abs(numericValue);
-  if (abs >= 1_000_000) return `${(numericValue / 1_000_000).toFixed(abs >= 10_000_000 ? 0 : 1)}m`;
-  if (abs >= 1_000) return `${(numericValue / 1_000).toFixed(abs >= 10_000 ? 0 : 1)}k`;
-  return String(numericValue);
+  return formatCompactStat(numericValue);
+}
+
+function parseRawOgStatValue(raw: string) {
+  const trimmed = raw.trim();
+  if (!trimmed) return null;
+  if (/^-?\d+$/.test(trimmed)) {
+    const parsed = Number.parseInt(trimmed, 10);
+    return Number.isFinite(parsed) ? parsed : null;
+  }
+  const compact = /^(-?\d+(?:\.\d+)?)([kKmM])$/.exec(trimmed);
+  if (!compact) return null;
+  const base = Number.parseFloat(compact[1]);
+  if (!Number.isFinite(base)) return null;
+  return compact[2].toLowerCase() === "k" ? Math.round(base * 1_000) : Math.round(base * 1_000_000);
+}
+
+export function resolveOgDownloadsDisplay(
+  query: { downloads?: unknown; installs?: unknown },
+  fallback?: number | null,
+) {
+  const raw = readOgDownloadsQuery(query);
+  if (raw) {
+    const numeric = parseRawOgStatValue(raw);
+    if (numeric !== null) return formatOgStat(numeric);
+    return raw;
+  }
+  return formatOgStat(fallback);
 }
diff --git a/server/og/publisherOgSvg.ts b/server/og/publisherOgSvg.ts
index e825e0d5..efde4af6 100644
--- a/server/og/publisherOgSvg.ts
+++ b/server/og/publisherOgSvg.ts
@@ -1,5 +1,11 @@
 import { FONT_SANS } from "./ogAssets";
-import { escapeXml, OPENCLAW_RED, type RegistryOgStat, wrapText } from "./registryOgSvg";
+import {
+  escapeXml,
+  OPENCLAW_RED,
+  type RegistryOgStat,
+  statLabelMarkup,
+  wrapText,
+} from "./registryOgSvg";
 
 export type PublisherOgSvgParams = {
   markDataUrl: string;
@@ -15,11 +21,7 @@ export type PublisherOgSvgParams = {
 function statBlock(stats: RegistryOgStat[] | undefined, x: number, y: number) {
   const stat = stats?.[0] ?? { value: "ClawHub", label: "Publisher" };
   return `<g>
-    <text x="${x}" y="${y}"
-      fill="#9D9692"
-      font-size="22"
-      font-weight="700"
-      font-family="${FONT_SANS}, sans-serif">${escapeXml(stat.label)}</text>
+    ${statLabelMarkup(x, y, stat.label, { fontSize: 22 })}
     <text x="${x}" y="${y + 44}"
       fill="#F7F1EA"
       font-size="44"
diff --git a/server/og/registryOgSvg.ts b/server/og/registryOgSvg.ts
index b17863f5..360a03f2 100644
--- a/server/og/registryOgSvg.ts
+++ b/server/og/registryOgSvg.ts
@@ -7,6 +7,24 @@ export type RegistryOgStat = {
   label: string;
 };
 
+export function buildOgDownloadsStat(value: string): RegistryOgStat {
+  return { value, label: "Downloads" };
+}
+
+export function statLabelMarkup(
+  x: number,
+  y: number,
+  label: string,
+  options?: { fontSize?: number },
+) {
+  const fontSize = options?.fontSize ?? 21;
+  return `<text x="${x}" y="${y}"
+    fill="#9D9692"
+    font-size="${fontSize}"
+    font-weight="700"
+    font-family="${FONT_SANS}, sans-serif">${escapeXml(label)}</text>`;
+}
+
 export type RegistryOgCommand = {
   subject: string;
   action: string;
@@ -152,11 +170,7 @@ function statColumns(stats: RegistryOgStat[], contentX: number) {
     .map((stat, index) => {
       const x = contentX + index * 190;
       return `<g>
-        <text x="${x}" y="424"
-          fill="#9D9692"
-          font-size="21"
-          font-weight="700"
-          font-family="${FONT_SANS}, sans-serif">${escapeXml(stat.label)}</text>
+        ${statLabelMarkup(x, 424, stat.label)}
         <text x="${x}" y="464"
           fill="#F7F1EA"
           font-size="34"
diff --git a/server/og/skillOgSvg.test.ts b/server/og/skillOgSvg.test.ts
index b27c6177..9aec6be4 100644
--- a/server/og/skillOgSvg.test.ts
+++ b/server/og/skillOgSvg.test.ts
@@ -16,7 +16,7 @@ describe("skill OG SVG", () => {
         target: "discord-doctor",
       },
       stats: [
-        { value: "1.2k", label: "Installs" },
+        { value: "1.2k", label: "Downloads" },
         { value: "PASS", label: "Audit" },
       ],
     });
diff --git a/server/routes/og/plugin.png.test.ts b/server/routes/og/plugin.png.test.ts
index 78bc2db4..28bb6b6d 100644
--- a/server/routes/og/plugin.png.test.ts
+++ b/server/routes/og/plugin.png.test.ts
@@ -111,7 +111,7 @@ describe("plugin og route", () => {
       latestVersion: null,
       displayName: "Codex",
       summary: "OpenClaw Codex harness.",
-      stats: { installs: 1200 },
+      stats: { downloads: 1200 },
       verification: { scanStatus: "pending" },
     });
 
@@ -126,7 +126,7 @@ describe("plugin og route", () => {
     expect(buildPluginOgSvgMock).toHaveBeenCalledWith(
       expect.objectContaining({
         stats: [
-          { value: "1.2k", label: "Installs" },
+          { value: "1.2k", label: "Downloads" },
           { value: "PENDING", label: "Audit" },
         ],
       }),
@@ -142,7 +142,7 @@ describe("plugin og route", () => {
       latestVersion: "1.0.0",
       displayName: "Codex",
       summary: "OpenClaw Codex harness.",
-      stats: { installs: 1200 },
+      stats: { downloads: 1200 },
       verification: { scanStatus: "clean" },
     });
 
@@ -153,7 +153,7 @@ describe("plugin og route", () => {
     expect(buildPluginOgSvgMock).toHaveBeenCalledWith(
       expect.objectContaining({
         stats: [
-          { value: "1.2k", label: "Installs" },
+          { value: "1.2k", label: "Downloads" },
           { value: "PASS", label: "Audit" },
         ],
       }),
@@ -166,7 +166,7 @@ describe("plugin og route", () => {
       owner: "openclaw",
       title: "Codex",
       description: "OpenClaw Codex harness.",
-      installs: "0",
+      downloads: "0",
     });
 
     const handler = (await import("./plugin.png")).default;
@@ -176,21 +176,21 @@ describe("plugin og route", () => {
     expect(buildPluginOgSvgMock).toHaveBeenCalledWith(
       expect.objectContaining({
         stats: [
-          { value: "0", label: "Installs" },
+          { value: "0", label: "Downloads" },
           { value: "UNKNOWN", label: "Audit" },
         ],
       }),
     );
   });
 
-  it("uses explicit installs over legacy downloads query params", async () => {
+  it("uses explicit downloads over legacy installs query params", async () => {
     getQueryMock.mockReturnValue({
       name: "@openclaw/codex",
       owner: "openclaw",
       title: "Codex",
       description: "OpenClaw Codex harness.",
-      installs: "0",
-      downloads: "9.9k",
+      downloads: "0",
+      installs: "9.9k",
     });
 
     const handler = (await import("./plugin.png")).default;
@@ -200,7 +200,7 @@ describe("plugin og route", () => {
     expect(buildPluginOgSvgMock).toHaveBeenCalledWith(
       expect.objectContaining({
         stats: [
-          { value: "0", label: "Installs" },
+          { value: "0", label: "Downloads" },
           { value: "UNKNOWN", label: "Audit" },
         ],
       }),
diff --git a/server/routes/og/plugin.png.ts b/server/routes/og/plugin.png.ts
index 2ce4f297..3b9255cb 100644
--- a/server/routes/og/plugin.png.ts
+++ b/server/routes/og/plugin.png.ts
@@ -2,7 +2,7 @@ import { Resvg } from "@resvg/resvg-wasm";
 import { defineEventHandler, getQuery, getRequestHost, setHeader } from "h3";
 import { fetchImageDataUrl } from "../../og/fetchImageDataUrl";
 import { fetchPluginOgMeta } from "../../og/fetchPluginOgMeta";
-import { formatOgStat } from "../../og/formatOgStats";
+import { resolveOgDownloadsDisplay } from "../../og/formatOgStats";
 import {
   ensureResvgWasm,
   FONT_MONO,
@@ -13,12 +13,14 @@ import {
 } from "../../og/ogAssets";
 import { buildPluginOgSvg } from "../../og/pluginOgSvg";
 import { pngResponse } from "../../og/pngResponse";
+import { buildOgDownloadsStat } from "../../og/registryOgSvg";
 
 type OgQuery = {
   name?: string;
   owner?: string;
   title?: string;
   description?: string;
+  downloads?: string;
   installs?: string;
   audit?: string;
   avatar?: string;
@@ -63,7 +65,6 @@ export default defineEventHandler(async (event) => {
   const ownerFromQuery = cleanString(query.owner);
   const titleFromQuery = cleanString(query.title);
   const descriptionFromQuery = cleanString(query.description);
-  const installsFromQuery = cleanString(query.installs);
   const auditFromQuery = cleanString(query.audit);
   const avatarFromQuery = cleanString(query.avatar);
   const needFetch = !ownerFromQuery || !titleFromQuery || !descriptionFromQuery;
@@ -99,10 +100,7 @@ export default defineEventHandler(async (event) => {
       target: `clawhub:${packageName}`,
     },
     stats: [
-      {
-        value: installsFromQuery || formatOgStat(meta?.stats.installs),
-        label: "Installs",
-      },
+      buildOgDownloadsStat(resolveOgDownloadsDisplay(query, meta?.stats.downloads)),
       {
         value: (auditFromQuery || getAuditLabel(meta?.verification?.scanStatus)).replace(
           /^Audit\s+/i,
diff --git a/server/routes/og/profile.png.ts b/server/routes/og/profile.png.ts
index 4639d668..51eccd6e 100644
--- a/server/routes/og/profile.png.ts
+++ b/server/routes/og/profile.png.ts
@@ -1,8 +1,8 @@
 import { Resvg } from "@resvg/resvg-wasm";
 import { defineEventHandler, getQuery, setHeader } from "h3";
-import { fetchImageDataUrl } from "../../og/fetchImageDataUrl";
+import { fetchPublisherProfileImageDataUrl } from "../../og/fetchImageDataUrl";
 import { fetchPublisherOgMeta } from "../../og/fetchPublisherOgMeta";
-import { formatOgStat } from "../../og/formatOgStats";
+import { readOgDownloadsQuery, resolveOgDownloadsDisplay } from "../../og/formatOgStats";
 import {
   ensureResvgWasm,
   FONT_MONO,
@@ -13,11 +13,13 @@ import {
 } from "../../og/ogAssets";
 import { pngResponse } from "../../og/pngResponse";
 import { buildPublisherOgSvg } from "../../og/publisherOgSvg";
+import { buildOgDownloadsStat } from "../../og/registryOgSvg";
 
 type OgQuery = {
   handle?: string;
   title?: string;
   description?: string;
+  downloads?: string;
   installs?: string;
   kind?: string;
   avatar?: string;
@@ -43,11 +45,11 @@ export default defineEventHandler(async (event) => {
 
   const titleFromQuery = cleanString(query.title);
   const descriptionFromQuery = cleanString(query.description);
-  const installsFromQuery = cleanString(query.installs);
   const kindFromQuery = cleanString(query.kind);
   const avatarFromQuery = cleanString(query.avatar);
   const convexUrl = getConvexUrl();
-  const needFetch = !titleFromQuery || !descriptionFromQuery || !installsFromQuery;
+  const needFetch =
+    !titleFromQuery || !descriptionFromQuery || !readOgDownloadsQuery(query) || !avatarFromQuery;
   const meta = needFetch && convexUrl ? await fetchPublisherOgMeta(handle, convexUrl) : null;
   const handleLabel = `@${meta?.handle || handle}`;
   const title = titleFromQuery || meta?.displayName || handleLabel;
@@ -58,7 +60,7 @@ export default defineEventHandler(async (event) => {
     getWatermarkDataUrl(),
     ensureResvgWasm().then(() => getFontBuffers()),
   ]);
-  const avatarDataUrl = await fetchImageDataUrl(avatarFromQuery || meta?.image);
+  const avatarDataUrl = await fetchPublisherProfileImageDataUrl(avatarFromQuery || meta?.image);
 
   const svg = buildPublisherOgSvg({
     markDataUrl,
@@ -68,12 +70,7 @@ export default defineEventHandler(async (event) => {
     title,
     description,
     handleLabel,
-    stats: [
-      {
-        value: installsFromQuery || formatOgStat(meta?.stats.installs),
-        label: "Installs",
-      },
-    ],
+    stats: [buildOgDownloadsStat(resolveOgDownloadsDisplay(query, meta?.stats.downloads))],
   });
 
   const resvg = new Resvg(svg, {
diff --git a/server/routes/og/skill.png.test.ts b/server/routes/og/skill.png.test.ts
index 7d410426..5dfde039 100644
--- a/server/routes/og/skill.png.test.ts
+++ b/server/routes/og/skill.png.test.ts
@@ -108,7 +108,7 @@ describe("skill og route", () => {
       version: "1.0.1",
       title: "Gifgrep",
       description: "Search GIFs fast",
-      installs: "0",
+      downloads: "0",
     });
 
     const handler = (await import("./skill.png")).default;
@@ -132,7 +132,7 @@ describe("skill og route", () => {
         target: "gifgrep",
       },
       stats: [
-        { value: "0", label: "Installs" },
+        { value: "0", label: "Downloads" },
         { value: "PASS", label: "Audit" },
       ],
     });
@@ -157,7 +157,7 @@ describe("skill og route", () => {
       displayName: "Gifgrep",
       summary: "Search GIFs fast",
       ownerImage: null,
-      stats: { installsAllTime: 1200 },
+      stats: { downloads: 1200 },
       moderation: { verdict: "clean", isSuspicious: false, isMalwareBlocked: false },
     });
 
@@ -177,22 +177,22 @@ describe("skill og route", () => {
         ownerLabel: "@steipete",
         versionLabel: "latest",
         stats: [
-          { value: "1.2k", label: "Installs" },
+          { value: "1.2k", label: "Downloads" },
           { value: "PASS", label: "Audit" },
         ],
       }),
     );
   });
 
-  it("uses explicit installs over legacy downloads query params", async () => {
+  it("uses explicit downloads over legacy installs query params", async () => {
     getQueryMock.mockReturnValue({
       slug: "gifgrep",
       owner: "steipete",
       version: "1.0.1",
       title: "Gifgrep",
       description: "Search GIFs fast",
-      installs: "0",
-      downloads: "9.9k",
+      downloads: "0",
+      installs: "9.9k",
     });
 
     const handler = (await import("./skill.png")).default;
@@ -202,7 +202,30 @@ describe("skill og route", () => {
     expect(buildSkillOgSvgMock).toHaveBeenCalledWith(
       expect.objectContaining({
         stats: [
-          { value: "0", label: "Installs" },
+          { value: "0", label: "Downloads" },
+          { value: "PASS", label: "Audit" },
+        ],
+      }),
+    );
+  });
+
+  it("formats raw integer downloads query params", async () => {
+    getQueryMock.mockReturnValue({
+      slug: "gifgrep",
+      owner: "steipete",
+      version: "1.0.1",
+      title: "Gifgrep",
+      description: "Search GIFs fast",
+      downloads: "43456",
+    });
+
+    const handler = (await import("./skill.png")).default;
+    await handler({} as never);
+
+    expect(buildSkillOgSvgMock).toHaveBeenCalledWith(
+      expect.objectContaining({
+        stats: [
+          { value: "43.5k", label: "Downloads" },
           { value: "PASS", label: "Audit" },
         ],
       }),
diff --git a/server/routes/og/skill.png.ts b/server/routes/og/skill.png.ts
index 598419a5..4763a351 100644
--- a/server/routes/og/skill.png.ts
+++ b/server/routes/og/skill.png.ts
@@ -2,7 +2,7 @@ import { Resvg } from "@resvg/resvg-wasm";
 import { defineEventHandler, getQuery, getRequestHost, setHeader } from "h3";
 import { fetchImageDataUrl } from "../../og/fetchImageDataUrl";
 import { fetchSkillOgMeta } from "../../og/fetchSkillOgMeta";
-import { formatOgStat } from "../../og/formatOgStats";
+import { resolveOgDownloadsDisplay } from "../../og/formatOgStats";
 import {
   ensureResvgWasm,
   FONT_MONO,
@@ -12,6 +12,7 @@ import {
   getWatermarkDataUrl,
 } from "../../og/ogAssets";
 import { pngResponse } from "../../og/pngResponse";
+import { buildOgDownloadsStat } from "../../og/registryOgSvg";
 import { buildSkillOgSvg } from "../../og/skillOgSvg";
 
 type OgQuery = {
@@ -20,6 +21,7 @@ type OgQuery = {
   version?: string;
   title?: string;
   description?: string;
+  downloads?: string;
   installs?: string;
   audit?: string;
   avatar?: string;
@@ -54,7 +56,6 @@ export default defineEventHandler(async (event) => {
   const versionFromQuery = cleanString(query.version);
   const titleFromQuery = cleanString(query.title);
   const descriptionFromQuery = cleanString(query.description);
-  const installsFromQuery = cleanString(query.installs);
   const auditFromQuery = cleanString(query.audit);
   const avatarFromQuery = cleanString(query.avatar);
 
@@ -101,10 +102,7 @@ export default defineEventHandler(async (event) => {
       target: slug,
     },
     stats: [
-      {
-        value: installsFromQuery || formatOgStat(meta?.stats.installsAllTime),
-        label: "Installs",
-      },
+      buildOgDownloadsStat(resolveOgDownloadsDisplay(query, meta?.stats.downloads)),
       { value: auditLabel.replace(/^Audit\s+/i, ""), label: "Audit" },
     ],
   });
diff --git a/src/__tests__/skill-route-loader.test.ts b/src/__tests__/skill-route-loader.test.ts
index 35981725..7a6ec677 100644
--- a/src/__tests__/skill-route-loader.test.ts
+++ b/src/__tests__/skill-route-loader.test.ts
@@ -337,11 +337,11 @@ describe("skill route loader", () => {
         { property: "og:url", content: "https://clawhub.ai/steipete/skills/weather" },
         {
           property: "og:image",
-          content: "https://clawhub.ai/og/skill?v=8&slug=weather&owner=steipete&version=1.0.0",
+          content: "https://clawhub.ai/og/skill?v=10&slug=weather&owner=steipete&version=1.0.0",
         },
         {
           name: "twitter:image",
-          content: "https://clawhub.ai/og/skill?v=8&slug=weather&owner=steipete&version=1.0.0",
+          content: "https://clawhub.ai/og/skill?v=10&slug=weather&owner=steipete&version=1.0.0",
         },
       ]),
     );
diff --git a/src/lib/og.test.ts b/src/lib/og.test.ts
index a9d131cb..4170cf8d 100644
--- a/src/lib/og.test.ts
+++ b/src/lib/og.test.ts
@@ -19,7 +19,7 @@ describe("og helpers", () => {
     expect(meta.url).toContain("/steipete/skills/weather");
     expect(meta.owner).toBe("steipete");
     expect(meta.image).toContain("/og/skill?");
-    expect(meta.image).toContain("v=8");
+    expect(meta.image).toContain("v=10");
     expect(meta.image).toContain("slug=weather");
     expect(meta.image).toContain("owner=steipete");
     expect(meta.image).toContain("version=1.2.3");
@@ -39,7 +39,7 @@ describe("og helpers", () => {
     expect(meta.description).toBe("OpenClaw Codex harness.");
     expect(meta.url).toBe("https://clawhub.ai/openclaw/plugins/codex");
     expect(meta.image).toContain("/og/plugin?");
-    expect(meta.image).toContain("v=3");
+    expect(meta.image).toContain("v=5");
     expect(meta.image).toContain("name=%40openclaw%2Fcodex");
     expect(meta.image).toContain("version=1.0.0");
   });
@@ -49,13 +49,21 @@ describe("og helpers", () => {
       handle: "@byungkyu",
       displayName: "byungkyu",
       bio: "maton.ai",
+      image: "https://example.com/logo.png",
+      kind: "org",
+      downloads: 1200,
     });
     expect(meta.title).toBe("byungkyu — ClawHub");
     expect(meta.description).toBe("maton.ai");
     expect(meta.url).toBe("https://clawhub.ai/byungkyu");
     expect(meta.image).toContain("/og/profile?");
-    expect(meta.image).toContain("v=3");
+    expect(meta.image).toContain("v=7");
     expect(meta.image).toContain("handle=byungkyu");
+    expect(meta.image).toContain("title=byungkyu");
+    expect(meta.image).toContain("description=maton.ai");
+    expect(meta.image).toContain("kind=org");
+    expect(meta.image).toContain("avatar=https%3A%2F%2Fexample.com%2Flogo.png");
+    expect(meta.image).toContain("downloads=1200");
   });
 
   it("uses defaults when owner and summary are missing", () => {
diff --git a/src/lib/og.ts b/src/lib/og.ts
index 63b7e68a..00c45170 100644
--- a/src/lib/og.ts
+++ b/src/lib/og.ts
@@ -32,6 +32,9 @@ type PublisherMetaSource = {
   handle: string;
   displayName?: string | null;
   bio?: string | null;
+  image?: string | null;
+  kind?: "user" | "org";
+  downloads?: number | null;
 };
 
 type BasicMeta = {
@@ -41,9 +44,9 @@ type BasicMeta = {
   url: string;
 };
 
-const OG_SKILL_IMAGE_LAYOUT_VERSION = "8";
-const OG_PLUGIN_IMAGE_LAYOUT_VERSION = "3";
-const OG_PUBLISHER_IMAGE_LAYOUT_VERSION = "3";
+const OG_SKILL_IMAGE_LAYOUT_VERSION = "10";
+const OG_PLUGIN_IMAGE_LAYOUT_VERSION = "5";
+const OG_PUBLISHER_IMAGE_LAYOUT_VERSION = "7";
 
 function getSiteUrl() {
   return getClawHubSiteUrl();
@@ -129,11 +132,19 @@ export function buildPublisherMeta(source: PublisherMetaSource): BasicMeta {
   const handle = clean(source.handle).replace(/^@+/, "");
   const displayName = clean(source.displayName) || `@${handle}`;
   const bio = clean(source.bio);
+  const image = clean(source.image);
   const title = `${displayName} — ClawHub`;
   const description = bio || `Publisher @${handle} on ClawHub.`;
   const imageParams = new URLSearchParams();
   imageParams.set("v", OG_PUBLISHER_IMAGE_LAYOUT_VERSION);
   imageParams.set("handle", handle);
+  imageParams.set("title", displayName);
+  imageParams.set("description", truncate(description, 200));
+  if (source.kind === "org") imageParams.set("kind", "org");
+  if (image) imageParams.set("avatar", image);
+  if (typeof source.downloads === "number" && Number.isFinite(source.downloads)) {
+    imageParams.set("downloads", String(Math.max(0, Math.trunc(source.downloads))));
+  }
   return {
     title,
     description: truncate(description, 200),
diff --git a/src/routes/$slug.tsx b/src/routes/$slug.tsx
index eb13b466..54092c86 100644
--- a/src/routes/$slug.tsx
+++ b/src/routes/$slug.tsx
@@ -19,6 +19,9 @@ export const Route = createFileRoute("/$slug")({
       handle: publisher.handle ?? params.slug,
       displayName: publisher.displayName,
       bio: publisher.bio,
+      image: publisher.image,
+      kind: publisher.kind,
+      downloads: publisher.stats.downloads,
     });
     return {
       meta: [
diff --git a/src/routes/user/$handle.tsx b/src/routes/user/$handle.tsx
index c2ef14ad..5f8380bf 100644
--- a/src/routes/user/$handle.tsx
+++ b/src/routes/user/$handle.tsx
@@ -94,8 +94,16 @@ export const Route = createFileRoute("/user/$handle")({
     if (!publisher) throw notFound();
     return { publisher };
   },
-  head: ({ params }) => {
-    const meta = buildPublisherMeta({ handle: params.handle });
+  head: ({ params, loaderData }) => {
+    const publisher = loaderData?.publisher;
+    const meta = buildPublisherMeta({
+      handle: publisher?.handle ?? params.handle,
+      displayName: publisher?.displayName,
+      bio: publisher?.bio,
+      image: publisher?.image,
+      kind: publisher?.kind,
+      downloads: publisher?.stats.downloads,
+    });
     return {
       meta: [
         { title: meta.title },