build-your-own-openclaw/INFLUENCER_CAMPAIGN.md

Influencer Campaign Plan

Goal: Leverage influencers with existing audiences to drive awareness and stars for the tutorial.

---

Strategy Overview

Problem: Twitter has 0 followers, Dev.to posts get <100 reads, Reddit is anti-AI hype.

Solution: Get people with audiences to discover and share the tutorial.

Approach: Personalized outreach to AI/ML content creators offering value (content ideas, tutorial resource).

---

Target Influencer Categories

Priority 1: YouTube AI/ML Creators

• Make tutorial videos about agents, LangChain, etc.
• Always looking for content ideas
• High production value = high trust

Search terms:

• "LangChain tutorial" on YouTube
• "AI agent python" on YouTube
• "Build your own AI agent" on YouTube

Priority 2: Twitter/X AI Devs

• Active in AI Twitter community
• Post about agents, LLMs, tools
• Often share interesting projects

Search terms:

• #AIagents #LLM #Python on Twitter
• "building AI agents" on Twitter
• Follow conversations in AI agent threads

Priority 3: Newsletter Writers

• Smaller than TLDR but still valuable
• Often accept free submissions or features
• Looking for interesting projects to share

Search terms:

• "AI newsletter" + "submit"
• Python newsletters
• Developer newsletters

Priority 4: LinkedIn AI Creators

• Growing audience for dev content
• Less competition than Twitter
• Algorithm favors educational posts

Priority 5: Dev.to / Medium Writers

• Already posting about AI agents
• Might collaborate or cross-reference

---

Outreach Process

Step 1: Research (30 min)

• Find 10-15 potential influencers per category
• Check their recent content - is it relevant?
• Note their style (tutorials, news, opinions)
• Find their contact (email, DM, contact form)

Step 2: Personalize (5 min per influencer)

• Watch/read 1-2 pieces of their content
• Find something specific to reference
• Customize email template with their name + content reference

Step 3: Send

• Use Template A (preferred) or Template B (shorter)
• Keep it brief, value-focused
• No ask for share - just "thought you might find interesting"

Step 4: Follow Up

• If no response in 5-7 days, send one gentle follow-up
• If they respond, engage genuinely
• If they share, thank them publicly

---

Email Templates

Template A: Tutorial Collaboration (Primary)

Subject: 18-step AI agent tutorial - thought you might find interesting

Hi [Name],

I've been following your content on [specific topic they cover] -
great stuff, especially [mention specific video/post].

I created something that might interest you or your audience:

A step-by-step tutorial teaching developers to build AI agents
from scratch - no frameworks, just understanding.

18 progressive steps:
- Chat loop -> Tools -> Skills -> Memory
- Multi-agent orchestration
- Production features (WebSocket, cron, concurrency)

Each step has runnable Python code + explanation.

[GitHub Link: https://github.com/czl9707/build-your-own-openclaw]

Would you be interested in this for a video/thread topic?
Happy to answer any questions or provide more context.

[Your name]

Template B: Short & Direct (Alternative)

Subject: AI agent tutorial you might like

Hi [Name],

Built a tutorial on constructing AI agents from first principles.

18 steps, runnable code, works with any LLM provider.

[GitHub Link: https://github.com/czl9707/build-your-own-openclaw]

Thought it might be up your alley.

[Your name]

Template C: DM Version (Twitter/LinkedIn)

Love your content on [topic].

I made an 18-step tutorial on building AI agents from scratch.
No frameworks - teaches how agents actually work.

[GitHub Link]

Thought you might find it interesting for content ideas!

---

Influencer Tracking

Name	Platform	Followers	Contact	Status	Notes

Status options:

• researching - Found but not contacted
• contacted - Sent email/DM
• responded - They replied
• shared - They shared the tutorial
• declined - Not interested
• no_response - No reply after follow-up

---

Success Metrics

Metric	Target	Tracking
Influencers contacted	30+	Manual
Response rate	10%+	Manual
Shares/features	3+	Manual
Stars from campaign	100+	GitHub insights
Traffic from campaign	Track via UTM	Google Analytics

---

Timeline

Week	Activity
1	Research influencers, compile list
2	Send first batch (10-15 emails)
3	Follow up on no-responses, send second batch
4	Engage with responders, track results
5+	Ongoing: add new influencers, maintain relationships

---

Do's and Don'ts

Do:

• Personalize every message
• Reference their actual content
• Offer value (content ideas, not just "share my thing")
• Be patient (responses take time)
• Thank anyone who shares

Don't:

• Send generic copy-paste messages
• Ask directly for shares
• Spam multiple contacts at same org
• Get discouraged by no-responses
• Follow up more than once

---

Next Steps

1. Research 15 YouTube AI/ML creators
2. Research 15 Twitter/X AI devs
3. Compile contact info in tracking table
4. Send first batch of emails using Template A
5. Set up UTM tracking for campaign traffic