diff --git a/plugin/BuildAdminUi.luau b/plugin/BuildAdminUi.luau
index d602e04..6aebc05 100644
--- a/plugin/BuildAdminUi.luau
+++ b/plugin/BuildAdminUi.luau
@@ -220,6 +220,27 @@ function BuildAdminUi.mount(container: Frame, BuildAdmin: any, ContentAdmin: any
 				})
 				row.LayoutOrder = i
 				row.Parent = panel
+
+				-- First-run dead end: a field that points at authored content is useless until some
+				-- exists, and the picker simply isn't there to hint at it. Say where to go, and
+				-- offer to take them.
+				if spec.ref and (not choices or #choices == 0) then
+					local cat = ContentAdmin.CATEGORIES and ContentAdmin.CATEGORIES[spec.ref]
+					local catTitle = (cat and cat.title) or spec.ref
+					local jump = Theme.button({
+						Size = UDim2.new(1, 0, 0, 22),
+						Text = `No {catTitle} yet — create one →`,
+						TextColor3 = Theme.COLOR.ACCENT,
+						TextSize = 11,
+						LayoutOrder = i,
+					})
+					jump.Parent = panel
+					jump.MouseButton1Click:Connect(function()
+						if actions.selectPage then
+							actions.selectPage("content/" .. spec.ref)
+						end
+					end)
+				end
 			end
 		end
 
diff --git a/plugin/init.server.luau b/plugin/init.server.luau
index bd2ed18..bc212dc 100644
--- a/plugin/init.server.luau
+++ b/plugin/init.server.luau
@@ -138,6 +138,13 @@ local buildActions = {
 			return BuildAdmin.resetField(instance, spec)
 		end)
 	end,
+	-- Not a mutation (no recording): jump to a Content page so a field that references authored
+	-- content can send a first-time creator somewhere useful instead of dead-ending.
+	selectPage = function(id: string)
+		if nav then
+			nav.selectPage(id)
+		end
+	end,
 }
 
 -- ── Content callbacks (authored + overrides), bundled for the pages ──────────